Web design is the art and science of building websites that are both visually engaging and easy to use. It blends creativity with technical knowledge to create layouts, colors, and structures that guide visitors smoothly through a digital experience. Good web design focuses on responsive performance, ensuring that every page looks perfect on phones, tablets, and computers. It also includes essential elements like fast loading speed, accessible features, and SEO-friendly structure to help brands reach more people online. Ultimately, powerful web design builds trust, strengthens brand identity, and transforms casual visitors into loyal customers.